Agribusiness Market-Intelligence Redesign — Foundation
I set the foundation for a live subscription platform; a colleague completed it.
A redesign of a live subscription market-intelligence platform for agribusiness — commodities across three market views, livestock, fertiliser, freight, FX, weather and calculators. I built the foundation the rest of the redesign was completed from: the desktop sign-in, registration and password-reset chain, the app homepage, the component layer, and the first-access, preferences and trial-expiry states — working against an existing product with existing users. State the boundary plainly: I set the foundation, a colleague finished desktop and mobile from my components. The platform I helped redesign is live and still trading.
- Role
- Founding designer — foundation only, then handover
- Timeframe
- Aug 2024 – Oct 2024
- Stack
- Figma
- Evidence
- Live
- Design file
Comprehensive market-intelligence platform redesign for Brazilian agribusiness (Agrosap), serving producers, trading firms, and agricultural resellers. Established the architectural foundation for the web application: authentication and registration chains, trial-conversion homepage states, commercial subscription back office (plans, coupons, commercial partner affiliates, PF/PJ paths), and the modular design component library scaled across agricultural commodities, livestock, freight, FX, and weather.
Agency employment at Sagitta, delivering under a sequential collaboration model with colleague João Chagas. Sapiens Agro already operated a live dashboard (sapiensagro.com/dashboardsapiens); this engagement was an end-to-end modernization of their existing commercial product. I established the founding design architecture (auth flows, application homepage, and core component library) before transitioning to another project, after which João Chagas expanded desktop data modules and completed mobile screens. Documented from August to October 2024.
Agribusiness intelligence across complex market views
- 167
- desktop interface frames on Design Desktop
- 200+
- active corporate clients utilizing the live Agrosap platform
- 3
- commodity market views (Physical, Exchange, Port Premiums)
- 1
- public client marketing screenshot featuring my homepage design
Agtech market intelligence requires deep domain fluency. Agricultural commodities are not evaluated through generic stock charts: grain producers and trading firms trade across physical cash prices (cotaçõesFísicas), exchange futures (cotaçõesEmBolsa on B3 and CBOT), and port export premiums (prêmiosPorto at Santos and Paranaguá). The interface had to present multi-variable price discovery alongside freight logistics, fertilizer costs, and micro-climate forecasts.
The homepage foundation: onboarding, personalization, and trial conversion
My direct authored contribution centered on the application homepage and conversion mechanics:
- First-Run Experience (Home - Primeiro acesso) — Guided user onboarding orienting new agribusiness subscribers to complex data tables.
- Commodity Personalization (Home - Preferências) — Customization panel allowing farm managers to pin specific crops (Soy, Corn, Wheat) and regional physical markets to their main dashboard.
- Seven-Day Trial Conversion (Home - Término 7 dias) — Urgency-focused expiration state prompting trial users to subscribe to commercial tiers before data access lapses.
- Bom Dia Agro News Card — Real-time agricultural newsfeed integrated directly onto the dashboard home, aggregating sector updates over RSS.
- Interactive Utilities — In-dashboard agricultural metric calculators and unit converters tailored to metric bags (sacas) and dollar-per-bushel calculations.
Commercial back office and partner distribution
To support Sapiens Agro's commercial expansion, the system incorporates a complete administration suite:
- Reseller Partner Network (Cadastro de parceiro comercial) — Four-state onboarding flow enabling agricultural input distributors and agronomy consultancies to resell platform subscriptions.
- Discount and Coupon Engine (popupCriarCupom, Associados) — Promotional code management for partner campaigns and industry trade shows.
- Dual Entity Onboarding — Segregated sign-up and contracting flows tailored for individual growers (ClientePF) and corporate agricultural enterprises (ClientePJ).
- Notification Center and Platform Auditing — Custom broadcast dispatcher (Enviar notificação personalizada) and historical log management.
Sequential collaboration: founding vs. scaling
Sapiens Agro illustrates a healthy sequential design partnership. Rather than two designers tangling within the same screens, I established the visual foundations, color ramps, typography, and component structures. When agency priorities shifted, João Chagas picked up the project and extended those components across the remaining data views (Livestock, Road Freight, Fertilizers) and adapted the screens to mobile.
On Sapiens Agro, the public marketing page at sapiensagro.com/agrosap displays my designed homepage on a laptop hero asset. It is an airtight confirmation that my foundation design reached production.
Verifiable production impact
The client successfully launched the platform under the Agrosap brand name. Today, Sapiens Agro serves over 200 institutional agribusiness clients. Notably, the product architecture proved so robust that individual modules—such as Fretes Rodoviários (Road Freight)—eventually spun off into independent enterprise product lines (Sapiens Fretes). This engagement stands as verified proof of design craft powering commercial SaaS in Latin American agtech.
Evidence
Shipped and actively trading under the Agrosap brand at sapiensagro.com/agrosap with over 200 corporate clients (producers, cooperatives, and financial institutions). Crucially, the public product screenshot featured on the client's live marketing homepage is my Figma homepage design displayed on a laptop, proving that my direct work reached production and is used by the client for sales acquisition. The commercial model designed in this file (7-day trial and reseller partner network) remains the company's live business model.